I’ve been doing a bit of reading on personal branding recently and came across a really useful interview with branding guru Julia Allinson by Jeff Haden in Inc. The interview is aimed at owners of small businesses, but the principles hold for individuals as well. Two things stood out for me when you consider building a personal brand,
1. Authenticity is paramount. As in coaching, one of my driving principles is to be authentic with my clients and likewise, your personal brand needs to be authentic and an extension of you, not something your create. Your brand is already made – now it’s up to you to use what you have.
2.Building a personal brand takes time, but you can begin by knowing what you’d like to be known for and mapping it to what you’ve already got. Don’t be afraid to make mistakes along the way, graciously acknowledge them and keep moving forward.
I think Julia could make a pretty good coach!
Hope you enjoy the article!